MASTERING THE GAME WITHIN

Empowering the next generation of female leaders in sports and beyond.

94% of female executives participated in sports, yet girls drop out at rates 2-3 times higher than boys.

About eiFOCUS

At eiFOCUS, we empower female athletes and their coaches through emotional intelligence training to break down barriers—cultivating the resilience, leadership skills and winning mindset necessary to excel both on and off the field.

Our Impact

With over 14,000 athletes impacted and 300 coaches trained, our programs are setting a new standard by integrating emotional and mental development with physical training.

25,000 CHAMPIONS

We aim to expand our training to reach 10,000 more female athletes, impacting 25,000 by 2025, with a focus on underserved athletes facing significant barriers.

Our vision is to revolutionize sports training by integrating emotional intelligence, creating a future where every athlete and coach can unlock their full potential, equipped with the tools to succeed and become impactful leaders.

The UN’s Sustainable Development Goal 5 (Gender Equality) underscores the need to empower women and girls by providing equal opportunities across all areas of life, including sports. Emotional intelligence equips female athletes to overcome barriers contributing to high dropout rates by enhancing stress management, teamwork, and decision-making building the confidence and resilience needed to stay engaged, aligning with the UN's Sustainable Development Goal 5 (Gender Equality).

The United Nation’s Sustainable Development Goal 5

*The content of this publication has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States.*

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