MASTERING THE GAME WITHIN

Empowering the next generation of female leaders in sports and beyond.

94% of female executives participated in sports, yet girls drop out at rates 2-3 times higher than boys.

About eiFOCUS

At eiFOCUS®, we empower female athletes and their coaches through emotional intelligence training to break down barriers—cultivating the resilience, leadership skills and winning mindset necessary to excel both on and off the field.

Path to 25,000
Champions

With over 14,000 athletes impacted and 300 coaches trained, our programs are setting a new standard by integrating emotional and mental development with physical training.

We aim to expand our training to reach 10,000 more female athletes, impacting 25,000 by 2026, with a focus on underserved athletes facing significant barriers.

Train With Us

Our vision is to revolutionize sports training by integrating emotional intelligence, creating a future where every athlete and coach can unlock their full potential, equipped with the tools to succeed and become impactful leaders.

We offer a variety of training programs designed to fit any coach's schedule and learning style. Whether you prefer in-person workshops, online courses, or self-guided learning, our flexible training options ensure that every coach can access the tools and support needed to succeed.

  • “Our experience with eiFOCUS has been incredibly valuable for my team at UC Davis. Each exercise and workshop is carefully curated based on our needs. The pace of the practice and the detail of the information gradually builds to allow for maximal comprehension and use.”

    Tracy Hamm | UC Davis Women’s Soccer Head Coach

  • “I have never had anyone explain the importance of emotional intelligence and self awareness or to focus on your mental health through water polo. It is a major aspect that doesn’t seem to be taught enough and I am so grateful that you were with us this week.”

    Phoebe | Australian National League Water Polo Team

  • “Teaching young women to be aware of their emotions, to understand their emotions and to use their emotions as positive fuel is a powerful thing. It’s been great to witness the individual transformations and see how they bring that to our team everyday and make us better as a whole.”

    Chris King | UC Davis Women’s Soccer Assistant Coach

  • “I’ve learned to pay more attention to myself, which will help me a lot in water polo and life.”

    Cara | Australian National League Water Polo Team

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