Our Mission

At eiFOCUS, we empower female athletes and their coaches through emotional intelligence training to break down barriers—cultivating the resilience, leadership skills and winning mindset necessary to excel both on and off the field.

How we achieve this…

We center our approach around four key pillars: Self-Awareness, Emotional Control, Empathy, and Social Skills. Each pillar addresses a root challenge in the athletic journey, bridging the gap between talent and true leadership.

  • Understanding their own emotions, strengths, and goals helps athletes stay motivated and build confidence. By recognizing feelings and tracking progress, frustration turns into focus, fueling personal growth and ownership of their development.

  • High-pressure situations can lead to stress and anxiety. Learning to manage emotions under pressure improves decision-making, concentration, and resilience, ensuring setbacks become stepping stones toward growth.

  • Team success depends on trust and understanding. With empathy, athletes appreciate different perspectives, support each other’s growth, and foster a positive, cohesive environment that helps everyone excel.

  • Clear communication, effective collaboration, and conflict resolution are vital on and off the field. Strengthening social skills prepares athletes not only for success in sports, but also for broader leadership roles in their communities and future careers.

We’ve already reached 15,000 athletes, equipping them with emotional intelligence tools that drive both performance and personal growth. Through partnerships with various institutions, we connect coaches and athletes who otherwise might never access such mentorship and training. Our commitment goes beyond a single session—by offering continuous specialized resources and ongoing guidance to coaches, we help them navigate emotional and mental challenges long after the initial training ends. This sustained support results in stronger, more cohesive teams and lasting athlete-coach relationships.

Our Impact:

Where We Aim to Go:

Our vision is to reach 25000 athletes across diverse communities by 2026. We plan to expand our programming to ensure that every girl who wants to lead—whether in sports, academics, or future careers—has the tools to do so. By continuing to refine our curriculum and building new partnerships, we’re working toward a future where emotional intelligence isn’t just an advantage for some—but a universal asset that empowers female athletes to break barriers, achieve their goals, and become the leaders they’re destined to be.